Home > Blog >

Enabling Cross-Border Access Through Embedded Finance | ViewTrade x KnowledgeNet Podcast

July 22, 2025

Posted by Samer Helbaoui

Enabling Cross-Border Access Through Embedded Finance | ViewTrade x KnowledgeNet Podcast

As the Gulf region undergoes rapid digital transformation, embedded finance is gaining momentum – enabling platforms to integrate trading and investing functionalities into their ecosystems without directly becoming licensed financial institutions. In this insightful podcast, we dive into how embedded finance is transforming the financial ecosystem across the Middle East. From infrastructure and regulatory readiness to cross-border access and customer experience, our panel of industry experts brings you exclusive insights on what’s driving this transformation.

Speakers:

  • Samer Helbaoui, Vice President – Gulf Regional Growth, ViewTrade (Moderator)
  • Hazem Elmalla, Chief Business Officer, KnowledgeNet
  • Laksh Gangwani, Managing Director – Global Growth & Client Engagement, ViewTrade
In their discussion, you will learn:
  • Embedded finance as a driver of innovation: Explore how embedded finance is reshaping digital platforms by enabling the integration of trading, investing, and financial services into user experiences.
  • Technology as the enabler: How ViewTrade’s API-first infrastructure helps simplify market access and regulatory compliance, supporting faster go-to-market strategies.
  • Partnerships that bridge global and local: Insights into how ViewTrade and KnowledgeNet collaborate to offer scalable and regionally aligned embedded finance capabilities.
  • Regulatory readiness and localization: Why aligning with local regulatory frameworks is critical when enabling global financial services infrastructure.
  • The future of cross-border investing: How financial institutions in the Gulf can remain competitive in a global marketplace by leveraging modern embedded finance tools.
Disclaimer: The views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the official policy or position of ViewTrade Holding Corporation or KnowledgeNet. This podcast is intended for informational purposes only and does not constitute financial, legal, or investment advice. Listeners should consult their own advisors before making any financial decisions. ViewTrade and KnowledgeNet make no guarantees as to the accuracy or completeness of any information presented. Regulatory requirements and market access capabilities may vary by jurisdiction and are subject to change.
viewtrade

Samer Helbaoui

Vice President, Gulf Regional Growth

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Archives

The Force That Fuels Digital Finance

Looking for a partner to relieve you from the minutia and complexity of financial services so you can focus on delivering great customer experiences?

Contact us today.