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Enabling Cross-Border Access Through Embedded Finance | ViewTrade x KnowledgeNet Podcast
July 22, 2025
Posted by Samer Helbaoui
Enabling Cross-Border Access Through Embedded Finance | ViewTrade x KnowledgeNet Podcast

Speakers:
- Samer Helbaoui, Vice President – Gulf Regional Growth, ViewTrade (Moderator)
- Hazem Elmalla, Chief Business Officer, KnowledgeNet
- Laksh Gangwani, Managing Director – Global Growth & Client Engagement, ViewTrade
- Embedded finance as a driver of innovation: Explore how embedded finance is reshaping digital platforms by enabling the integration of trading, investing, and financial services into user experiences.
- Technology as the enabler: How ViewTrade’s API-first infrastructure helps simplify market access and regulatory compliance, supporting faster go-to-market strategies.
- Partnerships that bridge global and local: Insights into how ViewTrade and KnowledgeNet collaborate to offer scalable and regionally aligned embedded finance capabilities.
- Regulatory readiness and localization: Why aligning with local regulatory frameworks is critical when enabling global financial services infrastructure.
- The future of cross-border investing: How financial institutions in the Gulf can remain competitive in a global marketplace by leveraging modern embedded finance tools.

Samer Helbaoui
Vice President, Gulf Regional Growth