What’s a piece of advice you’ll give to someone starting their career in communications or PR?
Listen before you speak, because in communications and PR, it is all about empathy. Understand what the audience wants to hear and not what you want to write. Build your credibility early, write clearly, and be curious, and never underestimate the power of relationship.
How do you describe the culture here, and what’s something you personally value about it?
The culture is quite collaborative and entrepreneurial. You’re allowed to bring new ideas to the table, test them, refine them, and implement them. What I personally value is the trust that is shown on me, and I feel empowered to lead, change, and adapt in the organization.
If you could describe your personal journey in three words, what would they be?
I would say curious, purpose-driven, and evolving.
What’s a skill you think will be essential for the future of this industry?
Storytelling with data, because FinTech is becoming more complex with API integration, cross-border regulation, and AI integration. So, the ability to translate the complex information into simple, compelling, and trustworthy narrative would be critical.
